World Tourism for All Master Licences
On 26th June 2018 in Brussels, the European Network for Accessible Tourism announced Universal Access as their partner and master licence holder in Ireland for the World Tourism for All Quality Programme.
Two years previous to this, Universal Access was also selected by the European Network for Accessible Tourism as the company to pilot this international programme prior to the launch.
This is the only programme of its kind developed in the world and it’s a game changer for businesses. It will position a business to increase and retain their market share, including bottom line revenue. This programme will facilitate and position your business to present a world class service to all people. It will make the business sustainable and future proof your assets. The risk of potential litigation will be reduced as it keeps you in compliance with national and international standards. Your brand value will increase, and your business will be deemed an employer of choice as well as a business of choice for clients and customers.
This accreditation programme is a response to the tourism worlds industry demand for a global certification system, with clear standards that visitors with access requirements demand and that businesses can deliver. The new world programme will give prominence to accredited businesses, attractions and other tourism providers who offer secure, comfortable and accessible services for all visitors.
The World Tourism for All programme is designed to support sustainable, responsible and accessible tourism. This is in line with the goals and principles of The Global Code of Ethics for Tourism promoted by the UN World Tourism Organisation. It incorporates criteria from global standards and good practices that have been identified from extensive testing with visitors and tourism businesses in Europe.
Universal Access will take tourism operators through a guided pathway leading to the World Tourism for All Quality Programme Accreditation, recognising their commitment to access for all, enhancing staff competence and ensuring first-class customer service. Adopting a holistic approach, the world Quality Programme includes management and staff training, web accessibility assessment and guidance, facility access audits, access plans and marketing.
There are four different programmes for businesses to develop to over their time lines.
- The World Tourism for All Seal Accreditation
- The World Tourism for All Bronze Accreditation
- The World Tourism for All Silver Accreditation
- The World Tourism for All Gold Accreditation.
Universal Access can currently implement the programme for the following sectors:
- Hotels and other accommodation providers
- Restaurants and cafes,
- Bars and clubs
And from 2019:
- MICE – conference and events venues
- Visitor attractions, museums, religious buildings etc
- Public points of interest, historic houses, castles, parks etc
- Theatres, stadiums, sports grounds
And from 2020:
- Festivals and events
- Transport terminals, Airports, train stations, bus stations